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Marketing Manager D/A/CH - (m/f/d)
Event Support Specialist (m/f/d) – Freelancer

Marketing Manager D/A/CH - (m/f/d)

What You'll Do

Following our successful market entry in March 2026, we are looking for an experienced, agile, and strategic Marketing Manager D/A/CH to join us as soon as possible and take our regional presence to the next level. Based out of our Munich hub, you will take full operational and strategic ownership of the DACH region (Germany, Austria, Switzerland) for our dual-brand portfolio (Aventon and GoCycle).
In this role, you will inherit and lead an established, high-performing local marketing team of 5 members. You will act as their direct manager—giving clear direction, managing local budgets, and approving individual decisions. Furthermore, as our business continues its upward trajectory, you will take charge of expanding this team with future strategic hires. You will align closely with the Global Brand Director to ensure regional initiatives support our broader global brand trajectory.
  • Team Leadership & Expansion: Lead, mentor, and develop our established 5-member Munich marketing team. Provide day-to-day management, clear KPI direction, act as the final sign-off for regional marketing decisions, and oversee future headcount growth as the business expands.
  • DACH Strategy & Execution: Own and execute the comprehensive marketing strategy to drive a positive brand reputation and brand awareness across the DACH region by crafting and sharing compelling stories that resonate with diverse audiences. This includes driving commercial growth for both Aventon's expansion and GoCycle's premium brand revival.
  • Budget & Performance Ownership: Manage the regional marketing budget allocated for the DACH market. Monitor, analyze, and report on the success of PR and marketing activities to optimize strategies and improve outcomes.
  • Cross-Functional Optimization: Oversee the regional marketing mix—ensuring trade marketing, digital, events, influencer networks, and local PR agency efforts are executed seamlessly and align with our brand goals.
  • Global Pipeline Alignment: Serve as the strategic bridge between the Munich execution team and the Global Brand Director, ensuring DACH activities flawlessly mirror high-level brand direction, product marketing updates, and creative standards.

Requirements

You'll be successful in this role if you:
  • Have a minimum of 5 years of hands-on and self-driven experience in marketing and/or brand management, corporate communications, or related fields in the DACH region.
  • Demonstrate proven experience leading, nurturing, and scaling small-to-mid-sized marketing teams, with a passion for people management and professional development.
  • Are a native German speaker with excellent fluency in English (written and spoken) to effectively communicate with media, stakeholders, and internal teams.
  • Possess deep familiarity with the media, retail, and digital marketing landscape across Germany, Austria, and Switzerland.
  • Have a proven track record of managing marketing budgets, executing successful multi-channel campaigns, and translating global strategies into highly resonant local activations.
  • Thrive in a fast-paced, high-growth environment, demonstrating the agility to balance high-level strategic planning with a willingness to support the team hands-on when needed.
  • Have experience of or familiarity with cycling topics, urban mobility, and the changing mobility landscape adding depth to storytelling and relevance in the field.
  • Also: Being an avid cyclist and/or passionate about the world on two wheels would really help you thrive in this role, but is not a necessity.

More benefits are in the works - stay tuned!
We look forward to receiving your application.

Please send your application via email to sales@de.aventon.com